These influencer marketing strategies will change because trends move fast in this industry, but a strategy for micro and nano influencer marketing is vital for brands at this moment in time. You want people who understand you and trust you, so focus on delivering fantastic results to a few.”. Brand mentions: Work with an influencer to include brand mentions on their platforms with the highest engagement. Let paid media elevate your strategy, don’t count on it to do all of the work. The first step in building an influencer marketing strategy is to set clear goals. For Tagger’s best practices on partnering with multi-cultural and diverse influencers, click here. As digital conversations continue outside your control as a business owner, brand equity is increasingly in the hands of the masses. In short, many of us have turned on our ad blockers and default to other sources to discover solutions. But influencer marketing doesn’t work that way. Once you determine who the biggest source of influence for your target audience is, it will be much easier to identify the influencers to go after. Understand the story the data is telling you; what are audiences responding to the most? When influencers are an afterthought or a catch all for anyone interested you risk having partners who aren’t right for the brand and then you’re just amplifying their content in your planned media buy. With some initial sales and a growing community online, Cheryl wants to give influencer marketing a shot to boost her status as a thought leader in the space, and ultimately attract more premium customers. Choose tech partners who provide accurate data and helpful tools, then apply your human eye. Generate leads and acquire more customers: You can track this through conversions and sales. Related: How to Get Top Bloggers To Promote Your Online Course. 5. It takes time to find the right people who have the right audience and the right product fit. Do they have the same interests and aspirations as those you’re looking to target? You can only use influencers for B2C campaigns. It takes time to reach out and begin to form a relationship with someone. The more genuine your relationship, the more invested influencers will become with a brand. Following this logic, an influencer marketing strategy is defined as any marketing activities done with the purpose of identifying, engaging and nurturing relationships with people who are trusted influencers for your target customer. With such a large spike in eCommerce and digital spending across the globe, the potential of influencer marketing is there for the taking, especially when it’s aligned with other areas of your marketing strategy like paid media, content marketing, SEO, and PR. It’s better to hire a ton of micro-influencers and send them free product in exchange for user-generated content.”, Nathan Chan of Foundr offers a helpful tip around being strategic with the types of platforms you choose, s some provide more evergreen returns than others. Have a look for influencers in your a specific industry across all social channels. There are so many great tools available - like Tagger - that allow us to deep dive into millions of influencer profiles to find the right partners for a specific program. Getting an introduction can often fast-track the process of building new relationships from scratch. Report and Analyze Your Influencer Marketing Strategy: Collect as much data as possible to assess the success of your influencer marketing campaign. Customization is key. How engaged are they with their community? Your influencer programs can play a variety of roles within your marketing mix; whether they are supporting a large integrated campaign or leading the charge in campaigns of their own. Boosting your influencer content brings great cost efficiencies to your program or campaign. Once my course launches, they have agreed to share it with their audience. Since the golden age of advertising, the idea of leveraging influence to impact purchasing power has been in full swing. Download the free template below. There are many influencer tracking platforms available, but if you don’t have the budget for one, download our free outreach tracking template to get suggested evaluation criteria and a framework to keep track of your research. This is the crux of an effective influencer marketing strategy. Content created for an awareness-only campaign will look different than content created to drive sales. 3. Getting perfect attribution here can be a challenge, but it can be done using tools such as custom UTM links or specific landing pages tied to each influencer. Aim to measure the impact each influencer has on each goal, so you can validate the assumptions you made in putting the strategy together. In general, there are three groups that influencers fall into. They are busy people. Also, realize that sometimes it takes multiple emails and DM’s. The key is understanding what audience needs to be influenced and who they look to for trusted opinions and recommendations. Third-party validation is as powerful a tactic as ever, and this is where influencers can be a powerful partner for you. Let’s get to it! Don’t make this mistake. If you’re looking for real people who care about sharing the message behind your brand versus getting a paycheck, check out this tool. Branded blog posts: The great thing about guest blogging on someone’s site is that it is a form of evergreen content. We saw very strong returns, upwards of 7-10x ROAS. 12. Zach Benson, CEO of Assistagram shares the importance of diversifying your investments and tracking the return on a regular basis. Your end goal with influencer marketing is to cultivate a lasting relationship that allows you to connect with their ecosystem in a meaningful way. Always make sure you’re diving into consumer reaction to see how audiences respond on content that’s both sponsored and organic. 4 Influencer marketing strategies for pandemic-proof brands in 2021 posted on January 6, 2021 After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and influencer marketing will have a significant role to play. Ready to learn how to build an influencer marketing strategy? Fast forward to today, and technology has fundamentally shifted the way businesses connect with customers. Just because a feed looks beautiful does not mean that content messaging resonates well with the target audience. “I find that a good email is always the best way to reach an influencer. An influencer can serve several purposes within your marketing strategy, whether as part of a larger project or the head of their campaign. If you have an online course and are looking for new ways to boost brand awareness, attract a more qualified audience, and increase sales, read on. 1 senior influencer marketing amp strategy manager interview questions. Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. Once you have that list it’s time to apply the human eye. A long-term program with paid ambassadors may work well for you if you want to drive sales over time and introduce audiences to a variety of products and services, whereas a limited partnership could work well for a product launch. Musefind: An influencer marketing platform that helps you identify influencers looking to collaborate, and includes matching, messaging, and ROI tracking functionality. Measure Your ROI. Now that you know what to look for, here are some ways you can go about finding influencers. You can look into things like audience demographics, keywords, locations, affinities to brands, etc. Just because a feed looks beautiful does not mean that content messaging resonates well with the target audience. Not every campaign needs to be all Instagram or all YouTube or include supporting tweets or Facebook posts. Here’s how the Nathan Chan, CEO of Foundr uses influencer marketing to market their online courses and other products: “We worked with big entrepreneurial meme pages on Instagram and had them promote a webinar for us. “Taking a more directed approach to influencer marketing has paid off dramatically. Remember to keep conversations with your key influencers going, and ask them for feedback throughout this process. To help you shape your influencer marketing strategy, here are a few words from the wise on what to avoid. Make decisions based on accurate data and audience behavior, not surface-level aesthetics and vanity metrics. Learn about interview questions and interview process for 1 companies. As the industry has become more sophisticated, so has our ability to develop measurable programs throughout the funnel. As consumers are in control of how they consume content and interact with brands more than ever, understanding ad resonance across screens is the only way to successfully drive memorability and brand lift today.”, – Randall Beard, President, Nielsen Expanded Verticals. It’s great to get started with influencer marketing, but you also need to measure your ROI to pave the path to success. To get you thinking, here are a few examples of ways you can work with an influencer, and how they could help you achieve specific marketing goals. Put yourself in your target influencer’s shoes for a minute. 1 senior influencer marketing amp strategy manager interview questions. Share this influencer marketing story. Ninja Outreach: An influencer marketing platform that provides access to thousands of influencers in every niche based on your interests, filters results from most engaged social media networks, and automates your outreach campaigns. A blog swap on another site with high domain authority is a great tactic to go after the goal of boosting your inbound traffic. Start with who you know. For example, everyone who enrolls in your course using a code exclusive to the influencer network you could track back to that specific campaign. I started to partner with influencers I have worked with on projects as well as brands I have worked with. Twitch, YouTube, and Instagram are expanding eCommerce integrations in their social platforms, seeing huge growth and sales. c. Big reach does not equal big influence and small influencers do not mean they are the most engaged. Just as important is understanding the audiences on each social platform and looking for what types of content they like to engage with most frequently. Want to see how agencies like MWW leverage Tagger's platform to discover the best influencers, run campaigns, and report success? 15 Eco-Friendly Fashion Brands Seeing Success with Influencer Marketing, How Twitch, YouTube, and Instagram are generating eCommerce sales, Holidays at Home: Influencers Inspiring Pared-down Holiday Celebrations. Learn about interview questions and interview process for 1 companies. Click to share on Facebook (Opens in new window) Using an OKR goal setting framework, here’s what Cheryl’s goals might look like: While it’s fine to have multiple objectives, keep in mind that meeting a goal of raising brand awareness will require different influencer marketing tactics than if your goal is to generate leads. Today, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals. “The first thing you need to do is understand how you can serve their audience. Less work than a multi-day event, joint venture webinars are also great candidates for evergreen content as you can automate and share across multiple platforms for lead generation over time. It’s important to understand what you want your influencer programs to achieve throughout the year so that you can plan ahead and put aside the appropriate budget to match the need. As we look back on the exponential growth of the influencer marketing industry in 2020, we’re taking stock of our learnings on how the industry has changed and formulating an updated list of ‘best practices’ moving forward into 2021. Following this logic, an influencer marketing strategy is defined as any marketing activities done with the purpose of identifying, engaging and nurturing relationships with people who are trusted influencers for your target customer. There are several ways to do this. Collect as much info as you can including sales, click-through, engagement, views, impressions, and all the things that will help you in determining the performance of your campaign. Takeovers are highly popular in Instagram and Snapchat, but can be effective methods for other social media platforms as well. Relying solely on total potential impressions and reach is a thing of the past, especially with platforms readily available that pull back end data from influencers. A survey by Nielson shows that trust in online advertising has plummeted in recent years, and recommendations from friends or peers are becoming increasingly valuable. #influencermarketing, How to Get Top Bloggers To Promote Your Online Course, How To Host Live Webinars to Sell Online Courses (Complete Guide), How to Create a Sales Funnel to Sell Online Courses (Sales Funnel Template), Udemy’s Pricing Model: How To Use It To Your Advantage As An Online Course Creator, How to Build a Personal Brand (Complete Guide to Personal Branding), 3 Keys To Growing Your Brand & Revenue As An Author (Book to Course Day 4), The Future is Conversational Marketing With Natasha Takahashi, Marketing Tactics For Authors Creating Online Courses, Structuring your activities and tactics to implement. Five Unique Strategies for Your Next Influencer Marketing Campaign: Social Takeovers . Based on the results of the first month, assess your progress and make note of any changes you’ll want to make in future. This will help you flag both short term and long term opportunities, and ensure you’re being systematic in your analysis. It’s a very direct way to get their attention.”, – Susana Yee, Founder, Digital Everything Consulting. 5. A platform should be the first step in pulling forward a great group of potential influencers. Reports have shown that companies will spend upwards of $10 billion on influencer marketing by the end of 2020, a clear indication that the opportunity is there. Each influencer was also given a unique unlimited code which gave a discount to their followers.”. Let us know in the comments below. Once you have landed on your partners and you’ve started down the negotiation path, you can request more data such as conversion metrics. “For influencer marketing strategy, don’t go wide, go deep. I also offered them the opportunity to make money by promoting the course through their Instagram story. While these have their place in the world of influencer marketing, the truth is that there is so much more to the term. A monthly calendar is a must for all your content requirements. Your goal should be to befriend the individual, not pitch to them. Search online influencer databases and tools. Working with key influencers in the social media industry has been a terrific success.”, – Mike Allton, Founder, The Social Media Hat. Ideally, your influencer marketing strategy will have you connecting with people in all three categories: With this framework, you can start to map the landscape of influencers applicable in your niche. Collect as much info as you can including sales, click-through, engagement, views, impressions, and all the things that will help you in determining the performance of your campaign. When looking to pinpoint influencers, you want to partner with those who have an engaged audience. Boosting content gives you an opportunity to reach even more of your target audience. “While advertisers have started to follow consumers online, about a third of online advertising campaigns don’t work—they don’t generate awareness or drive any lift in purchase intent. Just make sure you know your funnel goals and business objectives ahead of planning your program and picking your partners! Influencer marketing expert Susana Yee, Founder of Digital Everything, offers some great tips on where to find the right influencers. We’ve also sent physical products to the influencer to have them post on their feed or story, and have seen very strong returns, especially when offering a free product in exchange for post.”. This article is published in partnership with MWWPR, one of the world’s leading independent integrated PR agencies. A simple Google Search will sometimes garner lots of great results since many niche influencers will not be on the search databases – they often get enough inquiries directly.”. For instance, Instagram’s IGTV and Reels cannot be boosted, so factor that into whether or not you want partners to activate on those channels. Understanding the role of social media channels in your overall strategy (Facebook’s role is different than Instagram’s, and so forth) is a key aspect to building an influencer marketing program. Build meaningful relationships - treat influencers and creators as your partners and not your doers. The experts featured in this section have both implemented influencer marketing to grow their own businesses, as well as crafted strategies for others. Having your online course or brand mentioned on their Instagram, Twitter, or Facebook in tandem with your own promotion can elevate the perceived value of your offering. 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