11. “1,750 points for you. So bloggers, like anyone, are deleting emails before reading. “1,750 points for you. Tell them precisely what they can expect inside. When should images not have ALT text? Get the best email marketing and design tips, stats, and resources, delivered to your inbox. While not universally supported by email clients, ALT text font, color, size, style, and weight can be styled using inline CSS to create much more compelling images-off emails. Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. Curiosity: Curiosity is something that works wonders. Such email subject lines can particularly appeal to digital marketers who work with AdWords regularly. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. Chances are that your brand style guide has many variations of image-based and